Vicki Santillano at Divine Caroline compiled a list of 15 Famous Logos with Hidden Images. While some on Santillano’s list just add another interesting element to look at, others — like Goodwill’s “Smiling G” logo — add an extra layer of meaning:
What looks like half of a happy face is also a bigger version of the G in Goodwill’s name. It gives the logo an entirely different feel when you think about it that way.
Designer Joseph Selame created the “Smiling G” logo for a Boston Agency in 1968, and it was adopted agency-wide by Goodwill Industries International later that year.
Selame passed away earlier this year, after leaving behind a legacy of similarly iconic logos.