Real Work for Real People

Many people know Goodwill Industries, Inc., Serving Eastern Nebraska and Southwest Iowa, as a place to donate used clothing and household items or find great bargains. But you might not know the mission at the heart of our organization: We provide job training and placement services to people with disabilities and other disadvantages.

The sale of donated items sold in Goodwill Omaha’s retail stores supports our mission programs. Here’s how: People in the community donate gently used items at our donation centers. We sell those items in our retail stores. The proceeds from those sales subsidize our mission programs, giving thousands of individuals in the Omaha area the chance to earn a living, discover independence and succeed in life.

Goodwill Omaha provides opportunities through a variety of employment programs:

Goodwill’s AbilityOne program provides part-time job opportunities for individuals with disabilities in a supportive, team-oriented work environment at several federal properties.

Employment Solutions
Our Employment Solutions program connects with companies across the Omaha metro area to learn about their business and hiring needs, so we can match those needs with job seekers. Goodwill Employment Solutions serves communities in the Omaha area, Council Bluffs and Fremont areas, as well as other community agencies. We strive to become experts in each of our client company’s culture and operations, so we can foster placements that truly fit their business.

Our Employment Solutions team also works one on one with program participants to learn more about them, their existing experience and skillsets, and what they want in employment. Then we help them get valuable job training and certifications, so we can better assist them in their job searches and provide them with relevant job leads.

Once we’ve placed a participant in a long-term job, we provide ongoing case management for both the client company and the participant, ensuring that each placement is a win–win.

Work Experience
Goodwill Omaha’s Work Experience program can be the first step toward successful job placement for youth with disabilities. Through this program, we offer special education students, ages 16 to 21 and nearing the completion of high school, an opportunity to gain exposure to work situations in a supportive environment.

YouthBuild AmeriCorps
YouthBuild AmeriCorps* is a program for young adults ages 16 to 24 years old who have struggled with school. Many YouthBuild participants are at-risk youth who don’t have high school diplomas and need help getting their lives back on track. YouthBuild AmeriCorps is funded in part by the U.S. Department of Labor and is a proud partner of the American Job Center Network.

Goodwill Omaha’s employment and training services are funded through government agencies, grants, private support and proceeds from donated goods sold in our 16 convenient retail stores and donation centers throughout the Omaha metro area.

Goodwill Omaha Agency Overview

Goodwill Retail Stores & Donation Centers

Goodwill Omaha’s retail stores offer a wide variety of value-priced merchandise at 18 convenient locations in Omaha, Bellevue, Papillion, Fremont, Blair and Gretna in Nebraska, and in Council Bluffs, Iowa. With donated goods arriving daily at every location, we offer customers a unique shopping experience every time they visit our stores. From clothing and furniture to antiques and computer equipment, you never know what you’ll find at Goodwill! Ready to shop or donate? Find a Goodwill location near you.

Our Financials

Click the links below to access our IRS Form 990 for Goodwill Industries, Inc., Serving Eastern Nebraska and Southwest Iowa (Goodwill Omaha), and for Goodwill Specialty Services, Inc. (GSSI). Forms are also available through Guidestar.

2008 Goodwill Form 990 2008 GSSI Form 990
2009 Goodwill Form 990 2009 GSSI Form 990
2010 Goodwill Form 990 2010 GSSI Form 990
2011 Goodwill Form 990 2011 GSSI Form 990
2012 Goodwill Form 990 2012 GSSI Form 990
2013 Goodwill Form 990 2013 GSSI Form 990
2014 Goodwill Form 990 2014 GSSI Form 990
2015 Goodwill Form 990 2015 GSSI Form 990
2016 Goodwill Form 990 2016 GSSI Form 990
2017 Goodwill Form 990 2017 GSSI Form 990
2018 Goodwill Form 990 2018 GSSI Form 990
2019 Goodwill Form 990 2019 GSSI Form 990

Goodwill Omaha Annual Reports

Goodwill Omaha Strategic Plan

Goodwill Omaha’s Accreditations and Affiliates

Goodwill is a private, not-for-profit 501(c)3 agency governed by a local board of trustees. We are a member agency of Goodwill Industries International of Gaithersburg, Maryland.

Goodwill is also affiliated with the federal AbilityOne program, which provides jobs for people with severe disabilities at federal facilities.

Goodwill is accredited by the Commission on Accreditation of Rehabilitation Facilities (CARF).

Goodwill Omaha’s president and CEO, Tobi Mathouser, is a trustee of the Business Ethics Alliance®, which promotes an environment where the discussion and practice of ethics are encouraged and expected in our community. The Business Ethics Alliance aims to establish Omaha as the center of business ethics excellence and has a unique opportunity to make a measured, positive difference in the greater Omaha business community, as well as to serve as a model for ethical cities around the world.

* Goodwill’s YouthBuild program is funded in part by the U.S. Department of Labor in the amount of $895,437, or 75% of total program costs. Goodwill and other non-federal support funds $223,859, or 25% of program costs.



Goodwill changes lives & strengthens communities through education, training and work.


Empowering individuals to realize their maximum potential through the power of work.


Customer Focused, Integrity, Accountability, Responsible Stewardship, Respect & Dignity