Welcome to the 2019-2022 Strategic Plan.

Since 1933, Goodwill Industries, Inc., Serving Eastern Nebraska and Southwest Iowa has trained
and employed people with disabilities and other barriers to employment, many of whom may
have been at a competitive disadvantage in the job market.

Most people know Goodwill as a place to donate used clothing or household items. Many
people do not know that Goodwill also offers employment and training services to thousands
of formerly unemployed or underemployed individuals providing them an opportunity to earn a
self-sufficient living wage.

Our strategic plan for 2019 through 2022 reflects our steadfast commitment to serving those
in need throughout eastern Nebraska and southwestern Iowa. This plan presents the vision,
mission, mid-to-long term goals and objectives, and metrics of the agency.

The strategic plan evolved over a five month process with engagement by a professional
strategic planning facilitator from Goodwill Industries International, Inc. and our local executive
team and Board of Trustees. The strategic plan reflects key focus areas that will strengthen and
increase Goodwill’s impact on the communities we serve.

The areas of focus that emerged from the strategic planning process are to: 1) Fully integrate
mission programs throughout the agency; 2) Expand mission programs beyond its current
offerings; 3) Improve customer service; 4) Offer Goodwill services throughout the territory; and
5) Communicate internally and externally in a complete and transparent manner.

As we move forward, we will remain committed to providing those in need with valuable
employment services and placements that empower individuals to realize their maximum
potential through work.

Please click the image below to view/download the full document.


Tobi Mathouser, President & CEO

James Rich, Chairman of the Board of Trustees


To download the full Strategic Plan, please click here.

To view other financial reports, please click here.