Goodwill Omaha Shoppers Donate $15,000 to ‘Round It Up for United Way’

Goodwill presented the United Way with a check to benefit its Opportunity Youth program

Omaha’s Goodwill Industries, Inc., has presented the United Way of the Midlands with a check for $15,000, money that Goodwill retail customers donated during the Round It Up for United Way of the Midlands, an annual donation campaign to raise awareness and

money to support United Way programs. Between Nov. 1 and Dec. 31, 2019, customers at Goodwill stores could choose to “round up” their purchase totals to the next dollar at the point of sale, and many donated even more. Goodwill executives and retail operations team members presented the check to United Way representative Jessica Jensen on Feb. 1.

Goodwill designated the donation for the United Way’s Opportunity Youth initiative, a collective group that works to connect youth to basic-needs services, educational opportunities and employment prospects.

“We chose to sponsor the Opportunity Youth initiative because it aligns with Goodwill’s mission to change lives and strengthen communities through education, training and work,” said Tobi Mathouser, Goodwill Omaha’s president and chief operating officer. “All of our mission programs — Employment Solutions, YouthBuild, Work Experience and AbilityOne — offer education, training and job placement opportunities for people with disabilities and other disadvantages.

“When we have the chance to take part in the Opportunity Youth Alliance and campaigns like Round It up,” Mathouser continued, “we can help more people in our community — and that’s something our employees and leadership team find exciting.”

“Our retail customers are so generous,” said Janelle Ellis, director of retail operations at Goodwill Omaha. “They really stepped up and donated to the Round It Up campaign, which will go a long way toward helping others in our area.”

by a local board of trustees. We are a member agency of Goodwill Industries International of Gaithersburg, Maryland. Goodwill is also affiliated with the federal Ability One program, which provides jobs for people with severe disabilities at federal facilities. Goodwill is accredited by CARF, the Rehabilitation Accreditation Commission. Learn more at