Goodwill Rounds Up More Than $6,000 for Food Bank

The “round it up” campaign lasts through July 15, so metro-area shoppers still have time to donate

On March 23, Goodwill Industries, Inc., (Goodwill Omaha) temporarily shut down its retail stores, donation centers, and employment training and placement services due to COVID-19. When the organization reopened eight weeks later, the staff wanted to run a “round it up” campaign effort to help people in the community who’d been affected by job losses and other difficulties. They chose Food Bank for the Heartland, and since Goodwill Omaha reopened on May 15, its retail customers have donated more than $6,150 by rounding up their purchases at the register.

“We believe in giving back to the community, especially at a time when so many people have been affected by COVID-19 and need help,” said Tobi Mathouser, president and chief operating officer at Goodwill Omaha. “So many have been hit hard by the pandemic, and even though we might not realize it, each of us probably knows someone who is food insecure. Food is essential for every single person, and we hope this donation will help those in our community who need it.”

Between now and July 15, customers at Goodwill stores can choose to “Round It Up for Food Bank of the Heartland” by rounding up their purchase totals to the next dollar at the point of sale.

“During this unprecedented time, Food Bank for the Heartland is working swiftly with our partners across Nebraska and western Iowa to provide critical meals to our neighbors struggling due to the community and economic impact of the COVID-19 pandemic,” said Brian Barks, president and chief executive officer of Food Bank for the Heartland. “The need for supplemental food is higher than ever. From March 15 to May 15, the Food Bank has distributed 3,974,012 meals — well beyond our average monthly meal distribution for a two-month period of 2,790,364. We are grateful for the outpouring of support from Goodwill customers and others across the Heartland.”

“Many of our customers not only round up to the next dollar, but they also donate additional money,” said Janelle Ellis, director of retail operations at Goodwill Omaha. “We want to help the community whenever we have the chance, and we have so many wonderful customers who feel the same. We’re very fortunate that they support us in these efforts.”

Mathouser added that the community still has time to donate to the campaign. “All of our stores are accepting round-it-up donations for two more weeks,” she said, “and our stores are having a 20% off sale on July 4, so we’re hoping to see a good amount of donations for the rest of the campaign.

“We also want to thank everyone who has contributed to this campaign,” Mathouser continued. “Round-it-up campaigns are a way that we can help make a difference, and our customers traditionally are very generous in giving. Sponsoring a campaign like this one is a small way we can do our part to help the people in our community.”

Goodwill shoppers who want to contribute to the “Round It Up for Food Bank of the Heartland” campaign can do so at the time of checkout at any Goodwill Omaha location through July 15.

About Food Bank for the Heartland (A Member of Feeding America)

Food Bank for the Heartland is a private 501(c)(3) nonprofit organization in Omaha, Nebraska that acts as a central clearinghouse distributing food to nearly 600 network partners across 77 counties in Nebraska and 16 counties in western Iowa. Food Bank for the Heartland distributed more than 22 million meals in FY 2019, helping thousands of children, families, seniors, veterans and others in need. For more information, visit