Goodwill Shoppers ‘Round Up’ $16,500 for Local United Way Organizations

Goodwill Omaha is donating the funds to United Way of the Midlands and the Fremont Area United Way

L-R: Melanie Moyer, retail district manager, Goodwill Omaha; Janelle Ellis, director of retail operations, Goodwill Omaha; Shantel Featherson, retail district manager, Goodwill Omaha; Tobi Mathouser, president & CEO, Goodwill Omaha; Danielle Ohlman, director of volunteer engagement, United Way of the Midlands

Once again, Goodwill Omaha’s shoppers have demonstrated their goodwill by rounding up their purchases at Goodwill stores and donating a total of $16,500 to two local United Way organizations. The money will be used for United Way relief efforts for people affected by COVID-19.

Throughout November and December, Goodwill Omaha stores held the annual “Round It Up for United Way” campaign to raise money for United Way of the Midlands (UWM) and the Fremont Area United Way. This week, Goodwill Omaha’s president and CEO, Tobi Mathouser, presented checks to the organizations. Goodwill stores in Fremont and Blair raised $1,500 for the Fremont Area United Way, and Goodwill’s stores in UWM’s territory raised $15,000 for the organization.

“We want to be good stewards of the communities we serve, and a significant way we can do that is to help other organizations that can help people in other ways than Goodwill does,” Mathouser said. “COVID-19 has caused struggles for so many people, and it seems like everyone’s needs are unique. The best way we can help is by sponsoring a campaign like this. And, our customers have proven their generosity time and time again by donating when we hold these campaigns.”

Mathouser said she also wants the community to remember that Goodwill Omaha is here to help. “COVID job losses have been devastating for some people in our communities, and that’s where we can directly help. Our Employment Solutions program is free to anyone and can offer valuable assistance in your job search. We offer skills training, CNA certification classes, résumé help, job search assistance and job placement services. I invite anyone who’s having difficulty finding a job to contact our Employment Solutions team and find out about this program.”

Mathouser said that anyone interested in Employment Solutions can find information at, or contact Sarah Alba, Goodwill Employment Solutions coordinator, at 402 951 2919 or [email protected].

People in Nebraska and Iowa who need other types of assistance due to COVID-19 can call the Nebraska/Iowa 211 Helpline or visit the helpline’s website at In the Blair and Fremont communities, contact the Fremont Area United Way by visiting or calling 402 721 4157.