Hello Everyone!

Welcome to our yearly review of the Annual Goodwill Cardholder Survey. Once a year we send out a survey to everyone with a Goodwill Card.

The Goodwill Card is our little multipurpose tool for shoppers and donors. It’s able to keep track of donor records (no more saving donation receipts). It provides discounts for senior citizens, military members, students and teachers.  Signing up also allows us to keep you informed of any special promotions and offers throughout the year. If you don’t have a Goodwill Card we highly encourage you to get one.  You can sign up  at any of our stores in the Greater Omaha Metro.

Now then, back to the survey. We sent it to about 16,000 Goodwill Cardholders, and more than 1,000 responded. We entered all of those people into a drawing for a $100 Goodwill gift card, and Darryl S. of Omaha was selected as our winner.  Congratulations Darryl!

Here are some highlights of what we learned from the survey this year:

People still like us for our convenient donation operations, our clean, well-organized stores, and our new locations.  They like that we size all our clothes, and that we keep our stores spic n’ span.  The new locations seem to be a hit with folks as well.

Folks wish that we would improve in the following areas:

  • Pricing – While the results of this year’s survey actually indicated people were happier with our prices, there’s still room to improve.  And we will continue to work toward keeping our customers happy.
  • Lighting – Goodwill has committed to “refreshing” one or two stores a year.  Part of this process entails lighting – among other factors that can improve the store. We hope you’ll notice a difference.
  • Dressing Rooms – Dressing rooms are a tricky situation for us. We work hard to keep them neat and clean, and we know that our hooks can prove challenging for heavy items. Our dressing room hooks are designed to hold three items, but sometimes they are forced to withstand more weight than intended. We continue to look for a better option here.

Goodwill Specialty Stores: More of you have visited the Goodwill Coffee House than ever before. The Goodwill Coffee House showed a big spike in responses this year.  People are finding it, and seem to enjoy it.  Another trend is that less of you are visiting “shopgoodwill.com” to find online deals.  To this we say, check it out!  There’s some really great stuff on that site.

55 percent of those who responded have participated in our “Round It Up” campaign in the past year.  A 10 percent increase over last year! This is one of the easiest ways to support our mission of changing lives and strengthening communities through education, training and work. Thanks to everyone who rounds it up in the name of Goodwill.

You know what we do. As stated above, Goodwill exists to eliminate unemployment among those who want to work. You all continue to show an understanding of our mission.  Also, an increased number of you know that we offer computer recycling and grounds maintenance services.

We want to thank all our respondents for taking the time to give us your feedback. Your input helps us improve the way we do things at Goodwill. With your assistance, we hope to continue making Goodwill good for you, great for the community.

If you have any comments, questions or suggestions about the Cardholder Survey, please email us at [email protected]

3 thoughts on “2015 Retail Cardholder Survey Results

  • I have been a Goodwill shopper since raising my two children as a single parent. I always found great items that allowed my children to be current in their dress. They never knew where their clothes came from until they were 8 or 9. I made shopping at Goodwill a reward if they got all their chores done (this was in Sioux City, Iowa) but they never forgot the experience and as my daughter raised her children, they also became shoppers. Here in Omaha I have enjoyed shopping at all the Goodwill locations. I have found that if I want newer business attire I go to the store on 156th & Maple street and work my way back to the store on 72nd Street but I will find most of the “newer” items at the Maple Street store.

    There are great items at all the stores but I always start at the Maple Street store and can find most of my items there from purses to business attire to file cabinets for my home office.

    Great job by providing careers for young people. I am glad that the Youth Build program continues to operate so that you can continue to provide “careers” and skilled positions for those who participate.

    Great job! Keep up the good work!

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