I really enjoy seeing the process behind how things are made, so in case any of you people are like me, I thought I’d share the process behind creating the new truck wraps that promote Goodwill’s computer donation and recycling services.
The origin of this design was a conversation with Retail Operations Director Shirley Hall. Shirley was telling me how much she liked the cute little robots from our agency highlights video, and she floated the idea — what if we used those adorable guys to promote computer recycling on some of our trucks?
I’m all for anything that requires I draw more robots, so the first step was to sketch out ideas for the truck wrap.
The first concept is seen below — the idea being that one little robot takes his computer junk to be recycled, and something happy and wonderful emerges because he chose to recycle his electronic waste instead of throwing it away.
Once I had the basic idea nailed down, it was time to create a rough version for approval. I combined several of the backgrounds I had created for our annual dinner artwork to make this background and drew the individual foreground pieces separately.
This was the final concept I submitted to Shirley.
She was pleased, so then it was time to create the full-sized art. One issue was that the concept was created for our trucks, which are about three times as long as they are tall, but we were going to use this design for our new trailers, which are about four times as long as they are tall. This meant I’d need to reconsider the layout. So the first thing I did was to reconfigure the background for the new aspect ratio. Then I roughed out the placement and orientation of the robots and recycling machine in pencil to get a sense of how the different parts would work together.
Once I was happy with that, it was time to draw the final versions of the robots and the machine, using the sketch as a guide for poses and sizing.
Then it was just a matter of coloring each of them and placing them on the stage. Once the art was finished, our friends at Omaha Neon and ArtFac printed and installed them, and now you can see them driving around Omaha!