2015 Retail Cardholder Survey Results

Hello Everyone!

Welcome to our yearly review of the Annual Goodwill Cardholder Survey. Once a year we send out a survey to everyone with a Goodwill Card.

The Goodwill Card is our little multipurpose tool for shoppers and donors. It’s able to keep track of donor records (no more saving donation receipts). It provides discounts for senior citizens, military members, students and teachers.  Signing up also allows us to keep you informed of any special promotions and offers throughout the year. If you don’t have a Goodwill Card we highly encourage you to get one.  You can sign up  at any of our stores in the Greater Omaha Metro.

Now then, back to the survey. We sent it to about 16,000 Goodwill Cardholders, and more than 1,000 responded. We entered all of those people into a drawing for a $100 Goodwill gift card, and Darryl S. of Omaha was selected as our winner.  Congratulations Darryl!

Here are some highlights of what we learned from the survey this year:

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