Goodwill, Max I. Walker Team Up Again — This Time To Provide Sleepers for a Local NICU

More than 60 sleepers are headed to Methodist Women’s Hospital.

OMAHA, Neb., Aug. 7, 2020 — In late July, Sarah Jane Geilenkirchen, a nursing assistant in the neonatal intensive care unit (NICU) at Methodist Women’s Hospital, posted a request to a Facebook group: “I’m looking for some help. I work in the NICU, and we are running out of sleepers for these littles.”

Her request was well-received. “I belong to a moms group on Facebook,” Geilenkirchen said. “I saw they were doing great things in the community, so I asked the group if they would consider donating some sleepers. It is an item that we are always in need of in the NICU.”

The Methodist Women’s Hospital NICU is a 51-bed unit staffed by a highly specialized neonatal team. The NICU is designated a Level III unit — the highest level of care in west Omaha. Since opening in 2010, the NICU has cared for more than 6,600 babies.

Representatives from Goodwill Omaha, Max I. Walker and Methodist Women’s Hospital show off some of the sleepers donated to the NICU.

When Max I. Walker saw the request on Facebook, they immediately thought of their recent collaborator on a similar effort: Goodwill Industries, Inc. (Goodwill Omaha).

“The response was pretty amazing,” Geilenkirchen said. “Then, to see Max I. Walker and Goodwill step up as well … it’s just incredible.”

“We teamed up with Goodwill in April to donate scrubs to the Creighton medical scrub drive, and it was a really positive experience,” said Casey Walker, director of retail operations at Max I. Walker, “so, it was natural to think of them for the NICU sleepers. Our marketing teams got together and were able to put a plan into action very quickly.”

Max I. Walker and Goodwill managed the donation project the same way they did the scrub drive donation: Goodwill’s retail operations team gathered all the sleepers in preemie and newborn sizes from its stores, Max I. Walker laundered and bundled the sleepers, and members of the two organizations delivered the freshly cleaned sleepers to Methodist Women’s Hospital on Aug. 7. In total, they donated and cleaned more than 60 sleepers.

“It was easier for our team this time because our stores are open now, and they weren’t in April,” said Tobi Mathouser, president and CEO of Goodwill Omaha. “So, instead of the three members

of our retail operations team driving across the metro area to all of our stores and searching for the items, they contacted each store’s manager and asked them to collect the sleepers in their stores and send them on one of our trucks to our retail operations center.”

As longtime pillars of the community, Max I. Walker and Goodwill Omaha frequently lead initiatives to give back to the community, and they seem to be well-matched partners in these efforts.

Goodwill’s marketing director worked on Max I. Walker’s account at an advertising agency several years ago and knew a lot about the company and their social good activities. “We’re excited to have found such a willing and generous ally in Max I. Walker,” Mathouser said. “Goodwill’s mission is to give back to the community in the form of our employment services, but it’s always fun to find new ways to do good. I think we have the potential to do a lot of good as a team.”

“The Omaha community has supported our business for more than a century, and we do believe in showing our appreciation by supporting the community right back,” Walker said. “It’s something we look forward to. With the pandemic, there’s a lot of need in the metro area on so many levels. We want to help in the best ways we can, and Goodwill’s objectives align with ours. I think the community will see more of these types of efforts from our organizations now that we’ve gotten to know one another a little bit.”

Geilenkirchen said the sleepers will certainly keep babies in the NICU comfortable, but they’ll also bring comfort to the families, who typically spend as much time as they can at the hospital with their babies. “For families in the NICU, it can be such a lonesome time” Geilenkirchen said. “Something as simple as a sleeper provides them with some normalcy. Having a sleeper allows the families to participate in the care of their baby. It’s such a simple thing, but it means so much to them.”

In April, Creighton School of Medicine student organizers of a scrub drive contacted Goodwill Omaha asking for scrub donations for frontline workers at CHI’s Bergen Mercy Hospital.  launching the nonprofit’s collaboration with Max I. Walker. Together, they donated more than 350 pairs of clean scrubs to the drive.

 

About Max I. Walker Dry Cleaning & Laundry

Max I. Walker Cleaners & Launderers was founded by Max I. Walker on March 17, 1917. Over the past 103 years, it has grown into a company with hundreds of employees serving customers at locations in Omaha, Elkhorn, Papillion and Bellevue, Nebraska, and Council Bluffs, Iowa. Today — five generations later — Max I. Walker remains family owned and operated. In addition to dry cleaning services, Max I. Walker offers a Wash & Fold Laundry Service for all laundry items, and a free pickup and delivery service from home or office. As the proud recipient of Best of Omaha 1st Place for Dry Cleaning in 2013, 2014, 2015, 2016, 2017, 2018, 2019 and 2020, Max I. Walker is Omaha’s Favorite Dry Cleaner.

Max I. Walker is committed to serving the communities that support us — we wouldn’t be here without them — and we seek out opportunities to give back by supporting local media, small businesses and charitable organizations. We also hold an annual fundraising event, the Ultra Chic Boutique dress sale, which benefits the Nebraska Alzheimer’s Association. For more information, visit MaxIWalker.com.

 

About Goodwill Industries, Inc.

Many people know Goodwill Industries, Inc., Serving Eastern Nebraska and Southwest Iowa, as a place to donate used clothing and household items or find great bargains. But you might not know the mission at the heart of our organization: We provide job training and placement services to people with disabilities and other disadvantages.

The sale of donated items sold in Goodwill retail stores supports our mission programs. Here’s how: People in the community donate gently used items to Goodwill. We sell those donated items in Goodwill retail stores. The proceeds from those sales subsidize our mission programs, giving thousands of individuals in the Omaha area the chance to earn a living, discover independence and succeed in life.

Goodwill provides opportunities through a variety of employment programs, including YouthBuild

AmeriCorps, Employment Solutions and Work Experience. We also are affiliated with the federal AbilityOne program, which provides jobs at federal facilities to people with severe disabilities.

Goodwill is a private, 501(c)(3) not-for-profit agency governed by a local board of trustees. We are a member agency of Goodwill Industries International of Gaithersburg, Maryland, and is accredited by the Commission on Accreditation of Rehabilitation Facilities (CARF).

For more information about Goodwill’s programs and our 18 convenient locations in Omaha, Bellevue, Papillion, Fremont, Blair, Gretna and Council Bluffs, please visit GoodwillOmaha.org.

 

 

 

Goodwill Omaha Receives 2020 Best of Offutt AFB Award

Offutt AFB award program honors the achievement.

OFFUTT AFB, April 29, 2020 — Today, the Offutt AFB Award Program announced that Goodwill Industries, Inc., (Goodwill Omaha) has been selected for the 2020 Best of Offutt AFB Award in the Thrift Shops category.

Each year, the Offutt AFB Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Offutt AFB area a great place to live, work and play.

“We are honored to win this recognition from Offutt Air Force Base, and we are proud to serve the brave men and women who serve at Offutt every day,” said Tobi Mathouser, president and chief operating officer at Goodwill Omaha.

Janelle Ellis, director of retail operations for Goodwill Omaha, agreed and added, “We have wonderful customers stationed at Offutt, and many become regulars in our Bellevue store. As you might imagine, transfers are common in the military; a Goodwill store might be the one thing someone in the military or their spouse feels like they know in a new city. I think they seek out the familiarity and comfortableness that Goodwill provides when they’re in a new place.

“Goodwill is perfect for individuals and families in the military,” Ellis continued. “They move around a lot, and they really become experts at purging nonessential belongings to make moves easier. When they move to a new place, they go to Goodwill for items they need at an affordable price — whether it’s a sofa, a television, or a new wardrobe for a warmer or cooler climate. And, when they transfer away from Offutt, they’re very generous in donating items they aren’t taking with them.”

Offutt AFB Award Program officials gathered and analyzed various sources of information to choose the winners in each category. The 2020 Offutt AFB Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Offutt AFB Award Program and data provided by third parties.

 

About the Offutt AFB Award Program
The Offutt AFB Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Offutt AFB area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Offutt AFB Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Offutt AFB Award Program

About Goodwill Industries, Inc.
Goodwill Industries, Inc., Serving Eastern Nebraska and Southwest Iowa, has been a leader in helping people fulfill their dreams through work since 1933. Our mission is to train and employ people with disabilities and others who may be at a competitive disadvantage in the job market. We do this by selling value-priced merchandise at 17 convenient locations in Omaha, Bellevue, Papillion, Fremont, Blair, Gretna and Council Bluffs.

Although many people know Goodwill as a place to donate used clothing and household items, they may not realize that their donations sold in our retail stores fund programs that give thousands of formerly unemployed individuals the opportunity to earn a living and the chance to succeed in life. Goodwill provides opportunities for individuals with barriers to self-sufficiency through a variety of job opportunities and employment programs, including AbilityOne, YouthBuild AmeriCorps, Employment Solutions and Work Experience.

Goodwill is a private, not-for-profit 501(c)3 agency governed by a local board of trustees. We are a member agency of Goodwill Industries International of Gaithersburg, Maryland. Goodwill is also affiliated with the federal Ability One program, which provides jobs for people with severe disabilities at federal facilities. Goodwill is accredited by CARF, the Rehabilitation Accreditation Commission. Learn more at GoodwillOmaha.org.

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A Message From Tobi Mathouser, President and Chief Operating Officer

When corruption is uncovered in a business or organization, how do you know whether the problems have been resolved or the organization is feeding you lip service?

I’m not sure there’s a single definitive answer. What I do know is that most people can easily spot whether another person, a business or an organization is transparent and authentic — two words that I would like to see become synonymous with Omaha’s Goodwill organization.

We’re willing to work hard to earn the right to call ourselves both, and we have worked tirelessly over the past three years to make progress toward both. I believe that starts with honest communication, which you’ll see much more of from our organization.

When the Nebraska Attorney General’s Office opened an investigation in 2016, triggered by a local media report, it uncovered practices that shocked most employees. As a result, members of the board of trustees acted swiftly and resolutely, which resulted in a complete overhaul of the executive team and most of the board.

Since then, we have painstakingly worked toward making our Goodwill organization a charitable, community-focused nonprofit. Our current leadership team and board were neither involved in past wrongdoing, nor do we condone such practices.

Certain misconceptions persist even today, as we knew they might, and we generally just work harder to overcome them. There are, however, a few that I would like to take a moment to address.

Although the information regarding Goodwill’s settlement with former CEO Frank McGree has been publicly posted on our website for a year in our 2018 IRS Tax Form 990, the settlement recently became a topic of speculation and discussion. We legally cannot discuss any part of the settlement agreement other than what was reported in our 990, but I can clarify one point: Goodwill made the final settlement payment of $610,000 to McGree in 2018 — nearly two years ago — so, this information isn’t news.

We’ve heard discussion claiming that Goodwill pays some employees less than minimum wage. All Goodwill employees make a minimum of $10 an hour, and all employees who are part of our AbilityOne program earn the federal wage determination for the types of government contracts they work on.

We’ve seen comments criticizing the prices of items sold in our retail stores. Goodwill follows — and always has followed — a Good–Better–Best pricing scale. We have not raised the prices on this scale since 2012, which isn’t something most retailers can say.

Above all, Goodwill Omaha remains focused on growing our mission programming, offering our employees stability and security, and providing youth and adults with disabilities and other disadvantages in our community the job training, certification and placement services they need to attain — and maintain — gainful employment. Everything we do revolves around our mission and the programs that bring it to life.

Goodwill’s leadership team and employees have worked immensely hard over the last few years to lift our organization out of a very difficult situation. Now, we want nothing more than to move forward and focus our attention on providing services to people in our community who will benefit and flourish from them. I hope the changes we have made within our Goodwill organization over the last few years will help us regain the trust of the community and our customers.

Transparency, authenticity and integrity begin within an organization, and I am committed to making Goodwill Omaha an organization that demonstrates each of those under the utmost scrutiny. Now, let’s get started.

 

Sincerely,

 

 

Tobi Mathouser
President and Chief Operating Officer

 

Goodwill Industries, Inc., Participates in ‘Round It Up for United Way’

Goodwill will donate all proceeds to United Way’s Opportunity Youth Program to benefit young adults in the Omaha metro.

OMAHA, Neb., Nov. 12, 2019 — Goodwill Industries, Inc., is pleased to announce that its retail stores will participate in Round It Up for United Way of the Midlands, an annual donation campaign to raise awareness and money to support United Way programs. From Nov. 1 to Dec. 31, customers at Goodwill retail stores can choose to “round up” their purchase totals to the next dollar at the point of sale, and Goodwill will donate every penny of that money to the United Way of the Midlands.

“This year, we’re sponsoring the United Way’s Opportunity Youth initiative. We’re part of a partnership of 40 agencies called the Opportunity Youth Alliance, which helps young adults between the ages of 16 and 24,” said Tobi Mathouser, Goodwill’s director of mission advancement. “As part of the Opportunity Youth Alliance, we work with the United Way to help young adults find stability, education, and employment training and prospects. Together, the Opportunity Youth Alliance helps more than 8,000 young people in the Omaha–Council Bluffs metro area.”

The Opportunity Youth Alliance aligns with Goodwill’s programs — Employment Solutions, YouthBuild Omaha, Work Experience and AbilityOne — which provide education and job training and placement for disabled and disadvantaged people in the community. “Participating in the Opportunity Youth Alliance allows us to help even more people in the community,” Mathouser said, “and that’s Goodwill’s core mission. We hope that over the next two months, everyone in the community will embrace the chance to donate their change to help bring change for others in our area.”

About Goodwill Industries, Inc.

Goodwill Industries, Inc., Serving Eastern Nebraska and Southwest Iowa, has been a leader in helping people fulfill their dreams through work since 1933. Our mission is to train and employ people with disabilities and others who may be at a competitive disadvantage in the job market. We do this by selling value-priced merchandise at 17 convenient locations in Omaha, Bellevue, Papillion, Fremont, Blair, Gretna and Council Bluffs.

Although many people know Goodwill as a place to donate used clothing and household items, they may not realize that their donations sold in our retail stores fund programs that give thousands of formerly unemployed individuals the opportunity to earn a living and the chance to succeed in life. Goodwill provides opportunities for individuals with barriers to self-sufficiency through a variety of job opportunities and employment programs, including AbilityOne, YouthBuild AmeriCorps, Employment Solutions and Work Experience.

Goodwill is a private, not-for-profit 501(c)3 agency governed by a local board of trustees. We are a member agency of Goodwill Industries International of Gaithersburg, Maryland. Goodwill is also affiliated with the federal Ability One program, which provides jobs for people with severe disabilities at federal facilities. Goodwill is accredited by CARF, the Rehabilitation Accreditation Commission. Learn more at GoodwillOmaha.org/unitedway.

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For Information, Contact:
Amy Goldyn, Marketing Manager
Goodwill Industries, Inc. Serving Eastern Nebraska & Southwest Iowa
402-231-1919
[email protected]