2015 Retail Cardholder Survey Results

Hello Everyone!

Welcome to our yearly review of the Annual Goodwill Cardholder Survey. Once a year we send out a survey to everyone with a Goodwill Card.

The Goodwill Card is our little multipurpose tool for shoppers and donors. It’s able to keep track of donor records (no more saving donation receipts). It provides discounts for senior citizens, military members, students and teachers.  Signing up also allows us to keep you informed of any special promotions and offers throughout the year. If you don’t have a Goodwill Card we highly encourage you to get one.  You can sign up  at any of our stores in the Greater Omaha Metro.

Now then, back to the survey. We sent it to about 16,000 Goodwill Cardholders, and more than 1,000 responded. We entered all of those people into a drawing for a $100 Goodwill gift card, and Darryl S. of Omaha was selected as our winner.  Congratulations Darryl!

Here are some highlights of what we learned from the survey this year:

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Congratulations to the Boo!dwill Costume Contest Winners!

We had more than 7,300 votes cast in our fourth annual BOO!dwill Halloween Costume Contest, and we had the most impressive batch of entries yet! Thanks to all of you who sent in your submissions — both for sharing your creativity and for supporting Goodwill. When you shop at Goodwill, that revenue goes to support our employment and training programs, which help people with disabilities and other employment disadvantages get the training and support they need to find work.

Finishing in third place, and receiving a $25 Goodwill gift certificate, it’s Frankenstein and the Mummy by Aaron and Jeremy!


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