Goodwill will donate all proceeds to United Way’s Opportunity Youth Program to benefit young adults in the Omaha metro.

OMAHA, Neb., Nov. 12, 2019 — Goodwill Industries, Inc., is pleased to announce that its retail stores will participate in Round It Up for United Way of the Midlands, an annual donation campaign to raise awareness and money to support United Way programs. From Nov. 1 to Dec. 31, customers at Goodwill retail stores can choose to “round up” their purchase totals to the next dollar at the point of sale, and Goodwill will donate every penny of that money to the United Way of the Midlands.

“This year, we’re sponsoring the United Way’s Opportunity Youth initiative. We’re part of a partnership of 40 agencies called the Opportunity Youth Alliance, which helps young adults between the ages of 16 and 24,” said Tobi Mathouser, Goodwill’s director of mission advancement. “As part of the Opportunity Youth Alliance, we work with the United Way to help young adults find stability, education, and employment training and prospects. Together, the Opportunity Youth Alliance helps more than 8,000 young people in the Omaha–Council Bluffs metro area.”

The Opportunity Youth Alliance aligns with Goodwill’s programs — Employment Solutions, YouthBuild Omaha, Work Experience and AbilityOne — which provide education and job training and placement for disabled and disadvantaged people in the community. “Participating in the Opportunity Youth Alliance allows us to help even more people in the community,” Mathouser said, “and that’s Goodwill’s core mission. We hope that over the next two months, everyone in the community will embrace the chance to donate their change to help bring change for others in our area.”

About Goodwill Industries, Inc.

Goodwill Industries, Inc., Serving Eastern Nebraska and Southwest Iowa, has been a leader in helping people fulfill their dreams through work since 1933. Our mission is to train and employ people with disabilities and others who may be at a competitive disadvantage in the job market. We do this by selling value-priced merchandise at 17 convenient locations in Omaha, Bellevue, Papillion, Fremont, Blair, Gretna and Council Bluffs.

Although many people know Goodwill as a place to donate used clothing and household items, they may not realize that their donations sold in our retail stores fund programs that give thousands of formerly unemployed individuals the opportunity to earn a living and the chance to succeed in life. Goodwill provides opportunities for individuals with barriers to self-sufficiency through a variety of job opportunities and employment programs, including AbilityOne, YouthBuild AmeriCorps, Employment Solutions and Work Experience.

Goodwill is a private, not-for-profit 501(c)3 agency governed by a local board of trustees. We are a member agency of Goodwill Industries International of Gaithersburg, Maryland. Goodwill is also affiliated with the federal Ability One program, which provides jobs for people with severe disabilities at federal facilities. Goodwill is accredited by CARF, the Rehabilitation Accreditation Commission. Learn more at


For Information, Contact:
Amy Goldyn, Marketing Manager
Goodwill Industries, Inc. Serving Eastern Nebraska & Southwest Iowa
[email protected]