OMAHA, Neb., Dec. 11, 2019 — In its annual Best of Omaha issue, Omaha Magazine announced that its voters chose Goodwill Industries, Inc., as the city’s first-place winner in the Best Thrift Store category.

“It’s such an honor that the Omaha community chose our stores as the best in the city,” said Janelle Ellis, director of retail operations for Goodwill. “We’ve worked hard to improve the organization of our stores and to make sure we get donated items on the shelves right after we receive and process them, which gives our customers greater variety and helps ensure that our inventory is in constant rotation.

“Plus,” Ellis continued, “the more donated goods we sell, the more money we can invest into our community employment programs, which really are the heart of Goodwill.”

Omaha Magazine’s Best of Omaha began in 1992, and the publication takes several measures to ensure that the contest is legitimate:

  • Contest winners do not have to be advertisers, and participation is completely optional.
  • Voting is open to the entire Omaha community, regardless of whether they subscribe to the magazine.
  • Ballots are blank and ad-free, eliminating influence or bias and encouraging voters to choose businesses they truly enjoy shopping at.
  • An independent auditing firm validates the submitted voting ballots to prevent vote-stuffing and manipulation.

About Goodwill Industries, Inc.

Goodwill Industries, Inc., Serving Eastern Nebraska and Southwest Iowa, has been a leader in helping people fulfill their dreams through work since 1933. Our mission is to train and employ people with disabilities and others who may be at a competitive disadvantage in the job market. We do this by selling value-priced merchandise at 17 convenient locations in Omaha, Bellevue, Papillion, Fremont, Blair, Gretna and Council Bluffs.

Although many people know Goodwill as a place to donate used clothing and household items, they may not realize that their donations sold in our retail stores fund programs that give thousands of

formerly unemployed individuals the opportunity to earn a living and the chance to succeed in life. Goodwill provides opportunities for individuals with barriers to self-sufficiency through a variety of job opportunities and employment programs, including AbilityOne, YouthBuild AmeriCorps, Employment Solutions and Work Experience.

Goodwill is a private, not-for-profit 501(c)3 agency governed by a local board of trustees. We are a member agency of Goodwill Industries International of Gaithersburg, Maryland. Goodwill is also affiliated with the federal Ability One program, which provides jobs for people with severe disabilities at federal facilities. Goodwill is accredited by CARF, the Rehabilitation Accreditation Commission. Learn more at