Mathouser plans to expand Goodwill’s employment programs and services to help more people in Omaha metro communities. 

OMAHA, Neb., Feb. 17, 2020 — In 2017, when Goodwill Industries, Inc., in Omaha hired Dr. Michael McGinnis as its CEO, McGinnis knew he’d have many hurdles to overcome in rebuilding the organization and making it more transparent to donors and the community. Now, two years later, Goodwill Omaha has made remarkable progress along the road to rebuilding. The organization is poised for growth and success and its Board of Trustees is comfortable that now is the time to transition to a new, long-term CEO.

“Mike led Goodwill’s transformation on so many levels,” said Jim Rich, chairman of the Goodwill Omaha Board of Trustees. “He has implemented policies and operational procedures to enhance the organization’s ability to fulfill its mission, improve its financial standing and bring more transparency to operations. We are grateful for Mike’s hard work and leadership.

“Now, as we make the transition to long-term growth and stability for the organization,” Rich continued, “the Board of Trustees is pleased to announce that it has appointed Tobi Mathouser to a newly created position of president and chief operating officer. Her dedication and devotion to Goodwill’s mission, programs and future growth are outstanding, as is her commitment to ensuring that the organization remains on track with the progress Goodwill has made under Mike’s leadership over the last two years.”

Dr. McGinnis has agreed to continue with Goodwill for six months to assist the organization with the transition and complete initiatives that began under his leadership.

Mathouser has worked for Goodwill Omaha since 2006, and most recently has held the position of director of mission advancement. For the past year and a half, she has attended Goodwill Industries International’s Executive Development Program, an award-winning program designed to mold experienced leaders within Goodwill organizations.

“Recently I told Mike that my next career goal is to become a CEO,” Mathouser said. “Goodwill and its mission to help better our community, and the lives of people facing barriers to employment, are two things I truly believe in. I know that Goodwill has made a real difference in the lives of so many, and I am proud to be a part of that.

“At the same time, I see ways we can expand our employment services and grow our programs so we can keep increasing the number of people we serve,” Mathouser said. “There’s always room for improvement, and I want to enhance every area of Goodwill Omaha’s operations moving forward. Building on the momentum that Mike generated over the last two years, I know we will get there.


About Goodwill Industries, Inc.

Goodwill Industries, Inc., Serving Eastern Nebraska and Southwest Iowa, has been a leader in helping people fulfill their dreams through work since 1933. Our mission is to train and employ people with disabilities and others who may be at a competitive disadvantage in the job market. We do this by selling value-priced merchandise at 17 convenient locations in Omaha, Bellevue, Papillion, Fremont, Blair, Gretna and Council Bluffs.

Although many people know Goodwill as a place to donate used clothing and household items, they may not realize that their donations sold in our retail stores fund programs that give thousands of formerly unemployed individuals the opportunity to earn a living and the chance to succeed in life. Goodwill provides opportunities for individuals with barriers to self-sufficiency through a variety of job opportunities and employment programs, including AbilityOne, YouthBuild AmeriCorps, Employment Solutions and Work Experience.

Goodwill is a private, not-for-profit 501(c)3 agency governed by a local board of trustees. We are a member agency of Goodwill Industries International of Gaithersburg, Maryland. Goodwill is also affiliated with the federal Ability One program, which provides jobs for people with severe disabilities at federal facilities. Goodwill is accredited by CARF, the Rehabilitation Accreditation Commission. Learn more at




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