Goodwill changes lives & strengthens communities through education, training and work.
What We Believe
Empowering individuals to realize their maximum potential through the power of work.
Customer Focused, Integrity, Accountability, Responsible Stewardship, Respect, and Dignity
Breaking Down Barriers to Help People Discover Their Full Potential
Many people know Goodwill Omaha as a place to donate used clothing and household items or find great bargains. But you might not know the mission at the heart of our organization: providing job training and placement services to people with disabilities and other barriers or disadvantages. At our core, we’re passionate about eliminating barriers to opportunity and expanding access to necessary job training and placement services.
Here's How It Works
The Donation Lifecycle
You donate your gently used items to Goodwill Omaha at any of our donation centers.
We process, clean, sort, and then sell these items in our retail stores.
The proceeds from those retail sales go on to fund our employment training, certification, and placement programs. Specifically, the funds help us employ people to perform training, purchase supplies, and cover standard operational costs that keep our programs up and running. Our Employment Programs
Thanks to the revenue generated by your donation, our programs give thousands of people in the Omaha area the chance to earn a living, discover independence and succeed in life. In 2019 alone, 3,473 people participated in our employment programs! Our Impact
Still have questions? We understand—our model isn’t the most common. We’re committed to transparency and have done our best to address common questions.
Affiliations & Accreditations
Goodwill Omaha is a private, not-for-profit 501(c)3 agency governed by a local board of trustees. We are a member agency of Goodwill Industries International of Rockville, Maryland. We’re proud to be affiliated with a number of agencies and organizations that are committed to equitable employment, ethics, and transparency.
Our Leadership Team
As president and CEO, Tobi oversees the day-to-day operations and strategic direction of Goodwill Omaha’s mission programs, federal contracts and retail organization. Tobi began her career with Goodwill as a mission program coordinator in October 2006. Since then, she has served in a variety of positions, including organizational development manager, federal contracts director, and director of mission advancement.
Tobi is a member of Vistage® Worldwide and a trustee of the Business Ethics Alliance®, which promotes an environment where the discussion and practice of ethics are encouraged and expected in our community.
In 2017, Tobi enrolled in Goodwill Industries International’s Executive Development Program, a globally respected, award-winning program designed to mold experienced leaders within Goodwill organizations. She previously earned her bachelor’s degree in criminal justice and sociology from the University of Nebraska–Omaha, and she is a graduate of Goodwill Industries International’s Senior Leadership Program.
Elaine joined Goodwill Omaha’s team in December 2019. She has nearly 25 years of experience in the finance industry, and her previous role was as COO at the Strategic Air Command (SAC) & Aerospace Museum. Elaine also has held several controller positions where she oversaw finance departments at multiple locations and with budgets in excess of $50 million. Her expertise includes financial analysis, budgeting and strategic planning.
Although she has worked at for-profit businesses for the majority of her career, Elaine has spent the past eight years working for nonprofit organizations. She is an operations-focused leader who consistently looks to improve efficiencies and transparency for both internal and external customers.
As director of mission programs, Linda is responsible for the development, oversight and expansion of Goodwill Omaha’s mission-related programs — Work Experience, YouthBuild, and Employment Solutions. Linda has extensive experience and expertise in managing and overseeing programs and services for individuals with disabilities or disadvantaging conditions.
Linda is a surveyor for the Commission on Accreditation of Rehabilitation Facilities (CARF), and maintains a Certified Workforce Development Professional (CWDP) credential, and is a member of the National Association of Workforce Development Professionals (NAWDP). Linda has worked at Goodwill Omaha since 1998 and has a bachelor’s degree in human and social services administration.
In her role as director of retail operations, Janelle oversees the operations of Goodwill Omaha’s 16 retail stores and donation centers, three attended donation centers (ADCs), and retail operations center (ROC). She has deep experience in operations and logistics, and she’s a customer-service-focused leader who has made continuous improvement a key strategy in all of Goodwill’s locations.
Janelle also oversees Goodwill Omaha’s transportation and logistics, facilities maintenance, and custodial contracts. She began her career with Goodwill Omaha as an assistant store manager in September 2006 and has served in several roles throughout her tenure. She is a graduate of the University of Nebraska–Kearney.
As Goodwill Omaha’s director of human resources (HR), Erin is responsible for the organization’s strategic staffing plans, compensation, benefits, training and development, budget, employee relations, and employee engagement. She joined Goodwill in May 2013 as an HR specialist, and her exemplary record and continued professional development have led to multiple promotions since then. Erin was named Goodwill Omaha’s director of HR in December 2019.
Erin currently oversees Goodwill Omaha’s HR, safety and loss prevention functional areas. She earned her bachelor’s degree at the University of Nebraska–Lincoln, and she holds a Professional in Human Resources (PHR) certification.
As director of marketing and public relations, Amy is responsible for Goodwill Omaha’s branding, marketing, advertising and public relations. A former journalist and editor, she has more than 20 years of experience in marketing for well-positioned growth in a broad range of industries, including software and technology, nonprofit organizations, and financial services. Amy’s specialty is implementing and using strategic marketing approaches to differentiate organizations from competitors by focusing on their strengths to provide better service and value to customers.
Throughout her career, Amy has been pivotal in developing memorable brands, impactful messaging, and effective, award-winning campaigns for regional, national, and international brands.
Tara joined Goodwill Omaha in January 2020, and, as director of contracts, she oversees Goodwill’s AbilityOne contracts and program, which provide jobs for people with disabilities at four federal government sites in Omaha, Lincoln and Bellevue. Prior to joining Goodwill Omaha, Tara was the education director at the Strategic Air Command (SAC) & Aerospace Museum, where she oversaw the department’s operations and helped develop new educational programs for Nebraska youth.
Tara grew up in upstate New York and moved to Omaha in 2017. She holds a bachelor’s degree in history and a master’s degree in American and world history, both from SUNY Brockport.
Greg joined Goodwill Omaha in February 2021. As director of finance, he oversees Goodwill’s accounting team, finances, reporting and annual audit. Greg is a certified public accountant (CPA), and, with more than 20 years in various finance and accounting roles for food-related businesses in the Omaha area, he brings to Goodwill Omaha a wealth of knowledge and expertise.
Originally from Sioux City, Iowa, Greg graduated from Creighton University.
Francisco "Paco" Fuentes
Paco joined Goodwill Omaha in August 2021. As director of community outreach, he works closely with key members of the Omaha community to educate them about Goodwill’s three-pronged mission: education, training, and work placement programs. He also works with communities within Omaha to assess their needs and how those needs align with Goodwill’s mission programs and services.
Paco is a retired Air Force master sergeant who served from 1978 to 1998 and received the Defense Meritorious Service Medal in 1995. Prior to joining Goodwill, he was the South Omaha Boys & Girls Club director from 2000 to 2021.
Board of Trustees
James H. Rich | Chairman
Jim has served on Goodwill’s Board of Trustees since 2017. He became the board’s chairman in 2019. Jim is the founder of Percipio Partners
Doug Anderson | Board Secretary
Doug has served on Goodwill’s board since 2019. Doug is the commercial market manager at Great Southern Bank.
Mark L. Stokes | Board Trustee
Mark has served on Goodwill’s board since 2013. He’s served numerous roles on the board including board chair in 2017. Mark is the area executive vice president at Arthur J. Gallagher & Co.
Bob Bertsch, Jr. | Board Trustee
Bob has served on Goodwill’s board since 2016. Bob is the senior vice president wealth advisor at Union Bank & Trust (UBT).
Robyn Burnett | Board Trustee
Robyn joined Goodwill Omaha’s board in 2021. She is the accounts and education services manager at Best Care EAP for Methodist Health System. Robyn is also a Licensed Mental Health Practitioner (LMHP).
Joel Dougherty | Board Trustee
Joel has served on Goodwill’s board since 2019. He is the COO at OneWorld Community Health Centers.
Anna Nolette | Board Trustee
Anna has served on Goodwill’s board since 2019. She is an assistant professor at Creighton University.
Leah Vetter | Board Trustee
Leah joined Goodwill Omaha’s board in 2021. She is area president of the Heartland Branch at Gallagher Benefit Services, serving the territory in Nebraska, Iowa and South Dakota
Paul Lanphier | Board Trustee
Paul joined Goodwill Omaha’s board in 2021. He is the CEO of Arise Ventures.
Aaron Johnson | Board Trustee
Aaron joined Goodwill Omaha’s board in 2021. A partner at Baird Holm LLP and chair of the firm’s Corporate Section, he primarily practices in the areas of commercial lending, real estate, and corporate finance. Aaron is a graduate of Leadership Omaha and currently serves on the Police Athletics for Community Engagement (P.A.C.E.) Board of Directors.