As president and CEO, Tobi oversees the day-to-day operations and strategic direction of Goodwill Omaha’s mission programs, federal contracts and retail organization. Tobi began her career with Goodwill as a mission program coordinator in October 2006. Since then, she has served in a variety of positions, including organizational development manager, federal contracts director, and director of mission advancement.

Tobi is a member of Vistage® Worldwide and a trustee of the Business Ethics Alliance®, which promotes an environment where the discussion and practice of ethics are encouraged and expected in our community.

In 2017, Tobi enrolled in Goodwill Industries International’s Executive Development Program, a globally respected, award-winning program designed to mold experienced leaders within Goodwill organizations. She previously earned her bachelor’s degree in criminal justice and sociology from the University of Nebraska–Omaha, and she is a graduate of Goodwill Industries International’s Senior Leadership Program.

Elaine joined Goodwill Omaha’s team in December 2019. She has nearly 25 years of experience in the finance industry, and her previous role was as COO at the Strategic Air Command (SAC) & Aerospace Museum. Elaine also has held several controller positions where she oversaw finance departments at multiple locations and with budgets in excess of $50 million. Her expertise includes financial analysis, budgeting and strategic planning.

Although she has worked at for-profit businesses for the majority of her career, Elaine has spent the past eight years working for nonprofit organizations. She is an operations-focused leader who consistently looks to improve efficiencies and transparency for both internal and external customers.

In her role as the SVP of retail advancement, Janelle is responsible for the strategic leadership and operational oversight of Goodwill Omaha’s donated goods program (retail stores, attended donation centers, e-commerce, transportation and after-market), real estate development, and facility operations. She plans and directs all real estate activities to advance our retail and mission efforts, including land, building and acquisitions, leasing, and identification of new sites.

Janelle began her career at Goodwill in 2006 as an assistant store manager and has served in several retail leadership roles throughout her tenure. She has deep experience in operations and logistics, with a focus on people, processes, and product. In 2022, Janelle was accepted in Goodwill Senior’s Leadership Program, a nationally recognized program designed to mold experienced leaders within Goodwill organizations. She currently serves on the board of directors for the Landowners Association for the 180th & Q Plaza and has her Bachelor of Science degree in criminal justice from the University of Nebraska–Kearney.

As Goodwill Omaha’s vice president of administration, Erin oversees the human resources, loss prevention, information technology, finance, and marketing and public relations departments. She has abundant experience in the HR industry, including strategic staffing plans, compensation, benefits, training and professional development, budget, employee relations, employee engagement, payroll, and compliance with local, state, and federal regulations.

Erin began her career with Goodwill as an HR specialist in May 2013. Her exemplary record and continued professional development have led to multiple promotions since then.

Erin earned her bachelor’s degree in business administration with an emphasis in human resources from the University of Nebraska–Lincoln and holds a Professional in Human Resources (PHR) certification.

As director of mission programs, Linda is responsible for the development, oversight and expansion of Goodwill Omaha’s mission-related programs — Work Experience, YouthBuild, and Employment Solutions. Linda has extensive experience and expertise in managing and overseeing programs and services for individuals with disabilities or disadvantaging conditions.

Linda is a surveyor for the Commission on Accreditation of Rehabilitation Facilities (CARF), and maintains a Certified Workforce Development Professional (CWDP) credential, and is a member of the National Association of Workforce Development Professionals (NAWDP). Linda has worked at Goodwill Omaha since 1998 and has a bachelor’s degree in human and social services administration.

As director of marketing and public relations, Amy is responsible for Goodwill Omaha’s branding, marketing, advertising and public relations. A former journalist and editor, she has more than 20 years of experience in marketing for well-positioned growth in a broad range of industries, including software and technology, nonprofit organizations, and financial services. Amy’s specialty is implementing and using strategic marketing approaches to differentiate organizations from competitors by focusing on their strengths to provide better service and value to customers.

Throughout her career, Amy has been pivotal in developing memorable brands, impactful messaging, and effective, award-winning campaigns for regional, national, and international brands.

Tara joined Goodwill Omaha in January 2020, and, as director of contracts, she oversees Goodwill’s AbilityOne contracts and program, which provide jobs for people with disabilities at four federal government sites in Omaha, Lincoln and Bellevue. Prior to joining Goodwill Omaha, Tara was the education director at the Strategic Air Command (SAC) & Aerospace Museum, where she oversaw the department’s operations and helped develop new educational programs for Nebraska youth.

Tara grew up in upstate New York and moved to Omaha in 2017. She holds a bachelor’s degree in history and a master’s degree in American and world history, both from SUNY Brockport.

Paco joined Goodwill Omaha in August 2021. As director of community outreach, he works closely with key members of the Omaha community to educate them about Goodwill’s three-pronged mission: education, training, and work placement programs. He also works with communities within Omaha to assess their needs and how those needs align with Goodwill’s mission programs and services.

Paco is a retired Air Force master sergeant who served from 1978 to 1998 and received the Defense Meritorious Service Medal in 1995. Prior to joining Goodwill, he was the South Omaha Boys & Girls Club director from 2000 to 2021.

Shantel is responsible for the daily oversight of Goodwill Omaha’s retail operations, including 14 retail stores, three attended donation centers, our e-commerce team, the Goodwill Outlet, GoodBytes, aftermarket retail, and transportation and logistics.  She is a customer-serviced-focused leader who has continually made improvements across Goodwill’s retail footprint. She is skilled in the development of management and merchandising standards across our stores.

Shantel began her career with Goodwill in 2008 as a cashier at the Goodwill Outlet (previously the Wearhouse) and has advanced within the retail department as a proven leader. With more than 14 years of experience in nonprofit thrift, Shantel is continuously looking at ways to improve efficiencies.

Sarah joined Goodwill Omaha in 2007 and worked in many roles supporting Goodwill Omaha’s mission of providing education, training, and employment to the community. As director of mission programs south, Sarah is responsible for creating new and upcoming job training and education programs at Goodwill Omaha, implementing those programs, and ensuring their success. Her goal is to provide Goodwill’s participants with job opportunities through the agency’s mission programs. She also develops and nurtures partnerships between Goodwill, its employment partners, and other community agencies.

In other roles at Goodwill Omaha, Sarah served unemployed and underemployed people in the community by matching potential job candidates with Goodwill’s employment partners, providing case management services, and developing extensive knowledge of community resources for Goodwill’s participants.